“In today’s volatile world, leaders and teams are under relentless pressure—uncertainty, setbacks, and high-stakes decisions can either make or break them.
Too many hesitate, play small, or crumble under adversity. The difference between those who break down and those who break through? The ability to be unbreakable—to conquer fear, stand firm under pressure, and turn obstacles into fuel for unstoppable growth.
Navigating the dynamic landscapes of business, technology, and global disruptions can feel like warfare. Imagine unlocking combat-proven “be unbreakable” strategies for success.
Martha McSally doesn’t just talk about being unbreakable—she has lived it at the highest levels.
“Be Unbreakable: The Leadership Edge in Uncertain Times”
How to Lead with Courage, Adapt with Agility, and Drive Unstoppable Growth
The Problem:
Today’s leaders are facing relentless uncertainty—economic volatility, industry disruption, and high-stakes decisions that can make or break them. The pressure is immense. Many hesitate, play it safe, or crumble under the weight of rapid change. But true leadership isn’t about avoiding adversity—it’s about using it as fuel for growth.
The Solution: The WEDGE Framework for Unbreakable Leadership
In this keynote, Martha McSally—combat-proven fighter pilot, CEO advisor, and endurance athlete—delivers a battle-tested roadmap to help leaders thrive under pressure. Using her WEDGE framework, she provides actionable strategies to build courage, make bold decisions, and turn uncertainty into momentum.
Key Takeaways:
🔥 W-Wake Up – Cultivate self- and situational awareness to lead with clarity and confidence
🔥 E-Expand – Step outside your comfort zone and embrace challenges as opportunities
🔥 D-Direct – Focus your energy where it matters most—because what you focus on grows.
🔥 G-Gain & Give Trust – Build high-performance teams fueled by trust and accountability.
🔥 E-Execute with Agility – Adapt fast, lead decisively, and turn setbacks into comebacks
The Transformation:
After this keynote, leaders won’t just feel inspired—they’ll be empowered and equipped. They’ll walk away ready to:
✅ Face uncertainty with calm, focused confidence
✅ Make faster, smarter decisions under pressure
✅ Build teams that trust deeply and execute relentlessly
✅ Shift from reactive to strategic and agile leadership
No more hesitation. No more playing small. It’s time to lead with courage, adapt with agility, and accelerate growth.
Be Unbreakable: The High-Trust Team Advantage
How to Build Resilient, High-Performance Teams That Thrive Under Pressure
The Problem: In today’s fast-moving world, teams are under constant strain—tight deadlines, shifting priorities, and high-stakes challenges. When pressure mounts, too many teams break down—communication falters, trust erodes, and execution slows. Without a foundation of trust, agility, and accountability, even the most talented teams will struggle to perform at their best.
The Solution: The WEDGE Framework for Unbreakable Teams
In this keynote, Martha McSally—combat-tested fighter pilot, squadron commander, and leadership expert—reveals the WEDGE framework, a proven system for building teams that don’t just survive adversity but grow stronger because of it.
Key Takeaways:
🔥 W-Wake Up – Recognize the hidden dynamics that make or break a team under pressure
🔥 E-Expand – Push beyond individual comfort zones to build a culture of ownership and accountability
🔥 D-Direct – Align your team’s focus and energy toward mission success—because what they focus on grows
🔥 G-Gain & Give Trust – Strengthen relationships through radical candor, clear expectations, and trust-based execution
🔥 E-Execute with Agility – Adapt quickly, recover from setbacks fast, and stay mission-focused
The Transformation:
After this keynote, teams will communicate better, execute faster, and recover stronger from setbacks. Attendees will leave with:
✅ The tools to build personal and team resilience under pressure
✅ Strategies to break down silos, improve collaboration, and increase accountability
✅ A game plan for turning conflict into growth and innovation
✅ The confidence to lead through uncertainty and win together
In high-stakes environments, teamwork isn’t a nice-to-have—it’s the difference between success and failure. It’s time to build Unbreakable Teams.
Be Unbreakable: The Courage to Rise and Get Stronger with Life’s Hits
How to Conquer Fear, Overcome Adversity, and Turn Setbacks Into Jet Fuel
The Problem: Life will knock you down—unexpected challenges, failures, and adversity are unavoidable. Too many people try to endure, waiting for things to “get better.” Or go numb and settle. But true resilience isn’t just about bouncing back—it’s about becoming antifragile, using every setback as fuel to get stronger, sharper, and more unstoppable.
The difference between those who crumble under adversity and those who rise? A mindset of courage, adaptability, and relentless action.
The Solution: The WEDGE Framework for Antifragile Growth
In this keynote, Martha McSally—fighter pilot, barrier-breaker, trauma survivor, and resilience expert—shares the battle-tested strategies she’s used to overcome life’s hardest hits. Through her WEDGE framework, she equips audiences with the mindset and tools to not only withstand challenges but to use them as jet fuel for their next level of success.
Key Takeaways:
🔥 W-Wake Up – Recognize the beliefs holding you back and shift from fragile to antifragile
🔥 E-Expand – Step beyond your comfort zone and embrace pressure as a tool for growth
🔥 D-Direct – Focus forward—because you go where you are looking
🔥 G-Gain & Give Trust – Build resilience through strong connections and trusted allies
🔥 E-Execute with Agility – Adapt, recover, and turn every setback into momentum
The Transformation:
This isn’t just about motivation—it’s about activation. Attendees will walk away with:
✅ A courageous mindset that embraces challenges instead of avoiding them
✅ The ability to transform obstacles into fuel for success
✅ Stronger confidence to take action even when fear is present
✅ A game plan for making bold, decisive moves in the face of adversity
Tough times don’t define you—how you rise does. Life isn’t about avoiding turbulence—it’s about learning to fly through it.
🚀 It’s time to rise, thrive, and Be Unbreakable.
“Energy & strength radiates from her – she inspires & lifts you up.”
Alex Yastrebenetsky
Founder of Infotrust
“She brings a level of engagement that you just don’t get with most motivational speakers.”
John Ratliff
Scaling Up
“She was completely compelling and inspiring, and that lasted for a long time after she spoke. I can’t imagine an audience that Martha would not serve perfectly and inspire to do better.”
MacKenzie Richter
Entrepreneur
“By the time we finished Martha’s presentation, it was evident what type of skills and psychology are needed to succeed. Martha was able to demonstrate how to succeed despite any circumstances or what life might throw at you. She painted a picture of what success looks like and how all of us can continue building character to get there. This wasn’t just a presentation but who she is.”
Alex Yastrebenetsky
CEO/CO-FOUNDER INFOTRUST
INFOTRUST (FORTUNE MAGAZINE BEST PLACE TO WORK,
8 TIMES INC 5000 FAST-GROWING COMPANY)
“It was really important for me to find a keynote speaker who was engaging and who was a spark that would light the passion and energy of our audience. It was also really important that they had experience to back up what they were saying”
Jenny Baker
Entrepreneur
Tell us more about you and your event as the 1st step to see if Martha is available.
