Martha McSally’s

2024 Rapid Transformation

Are you ready to embark on a transformational journey in 2024? It’s not too late. Well, hold on tight because my year has taken a wild turn, and I can’t wait to share it all with you! 🚀

Every year, I dive into an in-depth review of the past year – health, relationships, fun, adventure, you name it. I assess the highs and lows, the ups and downs, and everything in between. I meticulously chart my peak experiences, marking them in green, while those not-so-great moments get a red flag. And the “meh” days? Well, they get a neutral color because, let’s be honest, most days fall into that category.

But here’s where the magic happens – 

Martha McSally's Annual Review

I reflect on the books I’ve read, the lessons I’ve learned, and the habits I want to start, stop or keep. I commit to having more experiences like the peak positive ones and less of the peak negative (raise my floor). Then, I set my intentions and vision for the new year. Picture me sitting quietly, or perhaps walking, awaiting a divine download of a word for the year. In the past, I’ve received words like “hope,” “trust,” “adventure,” “love,” or “impact,” but for 2023 and 2024, one word has taken center stage: “allow.”

Why “allow,” you ask? Well, I’m at a point in my life where I’ve done my fair share of grinding, hard work, and pushing through. Now, I’m all about being open to divine guidance, opportunities, and lessons, fully immersed in the present moment. It’s about recognizing that my future self is on a whole new level that my current self couldn’t even fathom. And in order to become that self, I need to be open to receive and change.

What Got Me Here Won’t Get Me To The Next Level

So, instead of setting specific “goals” for 2024 (like I used to), I’ve opted for something different. I craft identity-based visions using the power of two simple but profound words: “I AM…” Once you define your identity, it’s all about aligning your decisions, habits and behaviors accordingly. It’s like taking off in a plane – you need an initial direction, but more importantly, you need to embody the feeling you desire when your vision becomes a reality.

But here’s the kicker – you have to be open to divine interruptions, those beautiful detours that lead to incredible opportunities you never imagined or planned for. Your future self is a whole new person, just as different from your current self as your current self was from your former self. 

So, I’ve set some identity-based goals for 2024, and you won’t believe how simple they are! Under “physical health,” I wrote, “I am physically healthy: I take care of my impermanent vessel.” And that’s it! Then I craft habits and routines to support the identity, but that’s the essence of it.

I defined my identity. I told the Divine I was ready to “Allow.” 

Martha McSally "I AM"

Then boom, everything changed in nearly an instant 

I stumbled upon something called the “Lean Life Challenge” with friends, coached by none other than Whitney Jones, a 3x Miss Fitness Olympia. I initially thought, “This isn’t for me. I’m active, I hike, I work out – this isn’t my jam.” But curiosity got the better of me, and I joined because I want to gain more muscle. Little did I know what I was in for.

Counting “macros” (short for macronutrients) became the name of the game, and I didn’t even know what that meant until I joined this challenge. It means agreeing to track every morsel that enters your body and meeting exact goals each day of grams of carbohydrates, fat, and protein. I won’t lie; it was a pain in the ass. The first week was a huge change in behavior once I pushed through some initially strong resistance. (I also said I’m not willing to cook – go figure). 

Within days, I had a shocking revelation – I had been severely undernourished and overtrained for a very, very long time. A body composition scan revealed more body fat than I’d ever imagined. My blood work showed some red flags too.  

For about a day, I grieved the illusion of my “fit and healthy” self. In reality, I was “skinny fat,” exhausting my body’s resources and making myself unhealthy without even knowing it. And my extreme physical endeavors were accomplished mostly with mental strength, while I was running up my body’s “credit cards” and likely on the verge of bankruptcy. 

“All progress starts from telling the truth.” – Dan Sullivan, Strategic Coach 

I am committed to a life of progress and growth, so I faced the hard truth and have embarked on a journey to nourish my body with what it needs. I am also working with a new doc to address some previously unknown underlying health issues like inflammation, toxic exposure, leaky gut, hormone deficiencies, and metabolic quirks. I even started wearing a continuous glucose monitor for a few months to understand my body’s reaction to different foods and activities.

Whenever you are faced with making big changes in your life, you will initially resist for all sorts of reasons. Some resistance to change is neurological and evolutionary, intended to protect us. The part of your brain that is constantly scanning the world for threats (called the amygdala), often sends false signals to other parts of your brain and body that something is a danger when in fact it is good for you. We resist change for other reasons too,  like complacency/comfort, not wanting to put the time and energy into learning or doing something new. Then there is the ole pride thing, accepting that our “beliefs” are not true and our “behaviors” are not positive. 

When I signed up (and paid for) for the lean life challenge, I was in full on resistance mode. You gotta laugh at this now. I signed up for something, I paid for it, then I resisted doing it. Can you relate? When I filled out their intake form, I wrote down a long list of what I wasn’t willing to do. Like cook, or eat meat, or stop my daily runs to Dunkin for wakeup wraps for me and my rescue golden retriever named Boomer. 

But I am also someone who is driven to excel, so I wasn’t going to do this “challenge” half-ass, especially when in a group of friends holding each other accountable. So I dove in head first. The 1st week of January was ridiculous. I was either buying food, preparing it, eating it, cleaning up from it, or figuring out how to track it all on the app as a near full-time job. It was time and energy consuming and not sustainable for the long run. But I quickly learned fast ways to meal prep, use the app, and get a sense of what kinds of foods have what amounts of macros in them, so I could hit my goal each day.

It’s the same dynamic when you start ANYTHING, like getting a big freight train moving. Once you take action, release resistance, put in the initial energy, get momentum, feel quick wins, you become more efficient, effective and motivated to keep it going. 

“Be Willing to Destroy Anything In Your Life That Isn’t Excellent.”   – Joe Polish 

I also came to face a shattering of my beliefs on the topic of fitness, nutrition, and health. Do you understand the difference between what you believe and what you know? What you
know is a truth you have actually experienced and you know that you know that you know it to be true. What you believe is often something handed to you by your family of origin, or what you read, or who you listen to. 

It takes humility to admit that something you believed isn’t accurate and a willingness to adopt new beliefs until they become a “knowing” or are also shattered. In the last month, I had to admit that nearly everything I believed in my quest for fitness, nutrition, and health was wrong. Once I discovered that, I had a choice. Change or resist in order to protect my flawed beliefs. I decided to change. Trust me, I have had my moments of self-shaming. ”Why did it take me freaking 57 years to figure this out when I care about my health and fitness?” But I don’t let negative thoughts linger or stop me from moving forward with truth. All we have is today. 

Fast forward a month, and my life is unrecognizable. I’m eating more, working out less, and shedding body fat while building muscle nearly effortlessly. And I mean shedding. I am strong in the gym, my body has dramatically changed, and people are noticing. I am waking up between 4:30-5 am with energy for the day. I’m amazed at how little I knew about nutrition, muscle building, fat loss, and body composition, despite being an athlete all my life. Counting macros, coaching, and divine inspiration led me here.

As I journey through this transformation, I’ve absorbed over 100 hours of wisdom from experts like Dr. Andrew Huberman, Dr. Don Layman, Dr. Gabrielle Lyons, Dr. Andy Galpin, Dr. Bill Campbell, Dr. Layne Norton, and many more. I’m just scratching the surface of understanding our bodies, what they truly need, and how to keep them healthy, fit, and strong. It’s like going from kindergarten to seventh grade in a flash! And I am voraciously learning more each day. 

Keep in mind that my physical health was not an area I even understood needed prioritization this year. It wasn’t my focus as I just hiked rim-to-rim of the grand canyon in 1 day, do multi-day backpacking treks with a 35-pound pack on my back, and lift heavy weights in the gym. But I am in an intention of “allowing” and set my identity as one of being healthy, and that gave the divine permission to swoop in and present me with the truth and  this opportunity to truly embrace that identity and transform my life. It was my job to simply accept it and participate. 

What transformation do you want in 2024?


Now, you may want to turbo-charge your health and fitness, or not. But I bet there is some area of your life you want to transform in 2024. Whether you wrote down New Year’s Resolutions, goals, or just feel dissatisfied knowing you were meant for more in life, it’s not too late to jump start a transformation of your own to make 2024 epic for your life. 

If you are interested, I want to offer you a free rapid transformation guide filled with the valuable wisdom I utilized to make this transformation and others in my life. It includes a practical step by step guide that can serve as rocket fuel to launch you into your future self vision. There are steps you can take right now to ensure 2024 is your best year ever.

So, are you ready for a year of transformation and discovery? Buckle up because it’s going to be one heck of a ride!  Click below to download your free 2024 Rapid Transformation Guide and get started NOW.  💪📚🚴‍♀️ #2024bestyear #DiscoverYourBestSelf

Rapid Transformation Guide
2024 Rapid Transformation Guide